TikTok

TikTok is the entertainment destination where the everyday meets the extraordinary, inspiring creativity and joy for a global community.

TikTok has become a vital platform for entrepreneurs and small businesses to grow and reach new audiences. In 2024, small businesses using TikTok supported more than 51,000 jobs in Europe.

In 2023, we launched the STEM feed, a dedicated space for our community of creators to share engaging content in science, technology, engineering, and math. Through initiatives such as Project Clover, we’re working toward setting new industry standards for data protection.